![]() ![]() eMarketer predicts Instagram’s ad revenue will grow 12.1% this year while Facebook’s falls by 1.2%.In the last two years, they increased by 55%. Instagram ads’ CPM increased by 17% in Q3 2022.(For comparison, Facebook’s $71.32 billion.) Instagram’s ad revenue is predicted to be $50.58 billion in 2023. ![]() But before you kick off your Instagram ad campaign, get familiar with the demographics and market potential. Instagram ad statisticsĪs the eighth most-visited website in the world, the fourth most popular social media platform in the world, and the number-one most-downloaded app in the world, Instagram has some obvious appeal.
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